Wednesday, October 19, 2011

A Guide to Ladies Night

The infamous Trak Shak Ladies Night is tomorrow night from 6 until YOU QUIT SHOPPING!!! I was thinking on my run this morning that I need to publish a “Trak Shak Ladies Night Guide”! Whether this is your first Ladies Night or you’ve been to them all, the guide will surely help!
1. I’d like to preemptively answer some common questions. No, we do not RSVP for this event. We want as many ladies in the store as we can get!! For you super, super bargain shoppers, NO you may not get your BTC, Vulcan Tri, Team Magic discount in addition to the already SWEET 20% OFF YOUR ENTIRE PURCHASE (of regularly priced items) LADIES NIGHT DISCOUNT!! We’re discounting the stuff, not giving it away! HA! Lastly, NO you may not put something on hold on Wednesday night to wait to purchase on Thursday night. I know that sounds strict, but our hold shelf only has so much room, and it stresses our manager out as it fills up!
2. Obviously, the best thing about Ladies Night, other than the guys in skirts, is the 20% OFF YOUR ENTIRE PURCHASE of regularly priced items. Other than Mercedes Marathon weekend, this is the only time our shoes are discounted this much! Even if you don’t need shoes, I’d recommend considering it!
3. New this year! We’re adding a Sidewalk Sale!! There will be quite a bit of apparel and quite a few shoes outside that will have extra special discounts!! I’d recommend arriving at 6 on the dot if you want to catch the extra special deals!
4. GIVEAWAYS!!!! We’re going to have a table set up with a bucket to throw your name into, from which we will be drawing for prizes at 7 PM!! What can you win? We’re giving away 2 pairs of Mizuno shoes ($100 value) and a Timex watch ($69.95 value). I’m sure, in the next 24 hours, we’ll come up with some other stuff to just giveaway without having a drawing, so be ready for key chains, caps and t-shirts!
5. Look for our Newton Running rep and Alektra Sportwear owner, Angela to chat about their products! 
6. If you can’t make it, try to get by our 280 or Trussville locations during the day, where we will be celebrating Ladies Day!! It’s the same discounts without the booze, raffle and food!
Well, that’ll about do it! If you’re sitting in front of your computer thinking “I don’t really need anything” remember this! Christmas is right around the corner!!! Sadly, I was reminded of that this past weekend after seeing some Christmas stuff already up in the stores! It’s the perfect opportunity to shop for that running brother, husband, girl friend, son, daughter, and…you get it! Also, this year’s attractions include a couple of bearded ladies, which is obviously a must see!!! We can’t wait to see you here!!!

Monday, October 10, 2011

An Old Dog Remembering Old Tricks

A couple of weeks ago, Vestavia Hills Country Club was nice enough to ask me to come out and participate in their first Lunch and Learn session. It was VERY cool! Basically, I got an excellent free lunch to do what I do everyday, talk about running!! During the Q&A, a member, who happens to be a friend of mine, asks about proper running form. He’s noticed over the past few years, after watching folks in his running group and in races, everybody’s form seems to be different. So how does one know when they have proper form? It seems I’ve become rather complacent when asked this question. I answered with, what has become my default response, “You run how you run.”, and added a few tips. For some reason, that answer  really bugged me though! I couldn’t quit thinking about it after the session!!  
Coincidentally, the following week, Newton Running was at our Wednesday Night Run. The reps brought a bunch of shoes to try out on the run AND their running form expert, Ian Adamson. Ian spoke at the run and then put on a running form clinic on Thursday morning. It was about 5 steps into the high knee drills  when I realized, I REMEMBER THIS and I really need to work on my answer to our customers’ “how do I run” question!!
Back in the day, after virtually every easy run, our team would venture over to the practice football field and do a series of drills that included strides, high knees, butt kicks, bounds and my personal favorite, The Karaoke. Back then, drills just seemed like something I had to get through before hitting the ice bath. NOW, after going through them with Ian and the Newton boys, I realize not only how weak I am, especially in my core, but how much they actually help with running form!
SO, here’s the new answer! Obviously, if you are a long time runner, out of habit and muscle memory, you’ve developed a form, and if it’s working, who am I to tell you to change! However, if you are new to running, have been running forever and can’t seem to get rid of a nagging injury, or want to improve your times, add these drills to your running regimen! I know it will help!! Oh yeah, for a full demonstration, please see Scott at The Trak Shak Homewood!